Brand Focus on Wholey Moly


Meenesh & Parul are the husband and wife duo behind Wholey Moly, and they're on a mission to prove healthy doesn’t have to be boring.

The idea for Wholey Moly came from their frustration at working in a corporate office where the 3pm energy slump is greeted with endless sugary short-term fixes that pick you up, then drop you back to zero an hour later.

The team still wanted that sweet treat with our afternoon cuppa, and who doesn’t? But why couldn’t it also be good for us?

They ripped up the baking manual and started from scratch. After 2 years of baking in their little flat in London, thousands of attempts and an awful lot of failures they settled on Wholey Moly the honestly good cookie.

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