Brand Focus on Karma Drinks


Karma is one of those companies that just gets it. Simple, effective and delicious drinks with a totally transparent focus on fair trade and the planet.

  

Back in 2010 Karma made their first few bottles of Karma Cola using a bag of cola nuts sent to by our friends in Boma, a small village in the Gola Rainforest in Sierra Leone. They learned that the world drinks more than a million colas a minute but none of the money went back to the people who originally discovered the stuff. So they made a drink to fix that.

The Karma Foundation was soon set up to make sure the people who grow the cola get something back from the people who drink it. 

The people Karma work with in Sierra Leone want the same things. They want to send their kids to school and they want to be self-sufficient. Sometimes this can be as simple as having food stored safely away for the rainy season that will inevitably come. The Karma Foundation gives cola farmers and their families this independence through trade and supporting projects to develop infrastructure and education. 

Karma first started trading cola with villages in the Tiwai region of Sierra Leone and quickly realised they needed more than the money they pay for the cola. After a ten-year civil war they needed to rehabilitate their rainforest farms, rebuild their villages, and earn an income. Karma set up the Karma Foundation to make sure that if they grow, the communities grow too. This isn't aid, it's a straightforward trade. They believe the best form of support and economic independence is an equitable commercial relationship and mutual respect. 

KARMA IS THE ETHOS BEHIND THE BUSINESS – THE MORE KARMA DRINKS SOLD THE MORE GOOD KARMA CAN DO


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