Brand Focus on Excentrique


Exentrique is a Welsh beauty brand that recognises the importance of making people feel good about themselves on the inside as well as the outside. They are passionate about good results, self confidence & the importance of being inclusive. 
  
Excentrique's mission is to improve mental health by addressing socially constructed beauty standards.
It is no secret that there is a link between mental health and our skin. Being bombarded with images of radiant, glowing skin can skew our perception of what is normal, causing socially constructed beauty standards that are piling on the pressures. Beauty organisations should have a moral obligation to protect people from damaging marketing which is why Excentrique have created a #BeExentrique campaign.
All products have a Be Exentrique message which means the company will donate 10% of profits to causes inline with the brands values:
Mental health support
Gender equality
Less inequalities.
The #BeExentrique campaign is a way of putting emphasis on the importance of mental health and the effects it can have on body image. 
 

+ 1 in 5 UK adults said images on social media had caused them to worry about their body image. 

+ Among teenagers, 37% felt upset, and 31% felt ashamed in relation to their body image.

+ 1 in 8 adults experienced suicidal thoughts or feelings because of concerns about their body image.

+ 21% of adults said images in advertising had caused them to worry about their body image.  

No beauty shines brighter than that of a good heart. 


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