Behind The Label - Lisabel. Founder of The Masked Garden

Describe your brand/business in 3 words:  
Sustainable, unique, candles
What inspires you when you think about the future of your business?  
I would love to create more authentic candle collections, I look up to brands like the Vegan Bunny as well as Flamenco Candles and Lily Flame but I’d like to be 100% plastic free, natural sustainable and nature inspired, so I’d be working towards that niche. 
What has been the biggest challenge you faced when building your business? 
Finding the right potential customers is always a challenge, to promote a business through advertisement is key but when sales are not numerous then the investment for ads becomes challenging to make. Step by step it’s getting better though! 
How do you look after your wellbeing when working long hours? 
The Masked Garden is all about taking care of yourself so I always try not to let work overwhelm me. My other job is being a musician and I always make time for music which always inspires me with new ideas for candles! 
What would your friends, family or colleagues say is your greatest skill? 
Hmm, I’m not sure about that but probably just preserving and also being a creative person that always has new ideas, sometimes I feel like I have too many ideas to give life to all of them! 
What sustainable swaps have you made over the past few years? 
I started the business last year and from the beginning I decided it was all going to be plastic free, toxins free! I’m sure there will be more changes in the future! Things can always improve. 
Can you name something positive to have come out of 2020?  
The Masked Garden for sure, that’s when I realised I wanted to create a business from home that allowed me to have flexible hours and to be creative in more than one field. 
What is the best advice you could give to an entrepreneur starting a business?
Follow your guts and your uniqueness, think about planet earth and study from the ones who are doing a great job! 

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