Behind the Label - Anushi. Founder of Plant Pops

Describe your brand in 3 words:
Exciting, adventurous, delicious
What inspires you when you think about the future of your business?
There are so many incredible ingredients people have been eating for centuries (such as our popped lotus seeds) that come from a place of goodness & nourishment but somehow seem to have been forgotten by the modern world. I love taking ingredients that remind me of my childhood and adding a twist to them. I have so many ideas that I can’t wait to create and am excited to grow Plant Pops, one delicious snack at a time!

What has been the biggest challenge you faced when building your brand?
The last 12 months have been challenging, particularly as we’ve all been so remote. Our snacks are all about flavours and textures, and I used to love doing in person samplings! Lots of people have never heard of a popped lotus seed before, it’s a unique product, but the texture is somewhere between a crisp and a popcorn – it’s light, crunchy & airy. So when we’d sample in person, people would try it and love it – the challenge is how do we get as many people as possible to sample and taste this in a climate when so many stores are closed and in person activity is rare.

How do you look after your wellbeing when working long hours?
I love starting the day with some form of exercise – I find it means I’m so much more productive during the day. I used to do a lot of business communication through WhatsApp but have found this has taken it’s toll – it makes it incredibly hard to switch off – and I’m using tools such as Slack a lot more to separate the different spheres of my life. The long hours are inevitable when building a business and a brand, but it helps that I love Plant Pops so much!
What sustainable swaps have you made over the past few years?
Recently, I’ve become acutely aware of the impact of the everyday cleaning products you get in the supermarket. So, I’ve switched to Neat’s cleaning products (@weareneat) and am obsessed! So easy to refill, smells great and looks great all whilst being a more sustainable solution.
Can you name something positive to have come out of 2020?
On a personal note, I got engaged! Which was the happiest moment of 2020 for me – it was incredible! On the Plant Pops side, whilst it’s been challenging, we’ve been working on some new flavours and some new snacks that hopefully should be available soon.

What is the best advice you could give to an entrepreneur starting a business?There’s a fantasised notion of start up founders that glamourises the job – it’s not glamourous. It’s gritty, it’s hard work and it’s an absolute rollercoaster with some real highs and lows. The best advice I can give is to be prepared for the ups and the downs, but it is an incredibly rewarding experience.

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