Brand Focus on Amplify


Amplify believe making healthier choices doesn’t mean less fun. So they created a tasty, fresh alternative for the mindful drinker which still offers a sense of ritual while swerving the fuzzy head!

Gone are the days of lime and sodas or elderflower cordials and here’s to a new era of mindful drinking. Amplify is a distilled non-alcoholic spirit which is vegan friendly, gluten free and blends perfectly to create mixed drinks with complexity and finesse.

With beautifully bright notes of sweet orange on the nose mixed with lemon and bittersweet orange on the palate. A hint of ginseng persists throughout the finish alerting the senses to the complimentary notes of earthy juniper and lemongrass that provide a slight bitter edge.

7 BENEFITS TO MORE MINDFUL DRINKING

1. CATCHING SOME SERIOUS Z'S

It’s no secret that alcohol can affect your sleeping pattern and mean that you’ll either struggle getting to sleep, or have trouble staying asleep during the night. Nobody likes getting up for work or having a day looking after the kids after a rubbish night sleep so cutting down is a sure win.

2. WAVE GOODBYE TO HANGOVERS

Are we right in saying that nobody enjoys hangovers? If no drinking meant that we could wake up feeling fresh and energised on morning, we were 100% up for it!

3. A CLEARER HEAD = A BETTER DAY

This isn’t just in terms of a hangover but for your general mental health. Some people find that drinking alcohol often triggers anxiety within themselves for a number of reasons. One of those could be the worry of what you said or did the night before. We say lay off the booze for a while and have a day (or night) to remember instead!

4. HEALTHIER LIFESTYLE? YES PLEASE!

We all know alcohol isn't exactly part of a balanced diet, so see if you feel the difference after cutting down.

5. A WHOLE NEW WORLD TO DISCOVER

If you’ve drunk alcohol regularly for quite a long time, use your period of drinking less to explore these amazing new choices. In 2021, you’re lucky that there is a whole world of non-alcoholic options to help you dip your toe into the world of alcohol-free.

6. THAT FRESH FEELING

With your better night’s sleep and lack of hangover and fatigue, you’re going to feel much more alive and awake in a morning!  If you do crave a drink to wind down after an energetic day, why not try a switch and see what happens.

7. WATCH THAT SKIN GLOW

Yeah, you could spend a fortune on a skincare routine suggested by your favourite influencer or just try to reduce the amount of alcohol that you drink. Alcohol dehydrates skin and causes breakouts and wrinkles, something none of us are looking for!


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